London
2023-2024
Packaging Design
Havana Club
Restaging the Global Rum Icon, Havana Club.
Working with the Pearlfisher team, we partnered with Havana Club to embark on an ambitious portfolio redesign, activating a new segmentation strategy while reinforcing its reputation as a premium, global icon in rum. Spanning from some of the most accessible liquids to the rarest blends in market, Havana Club looked to harmonise the range while simultaneously highlighting the unique qualities and character of each rum. Taking inspiration from the vibrant city of Havana, Cuba—the city the brand calls home—the refreshed portfolio is diverse, storied and full of character, bringing to life the brand’s rich legacy in rum-making and elevating its Cuban DNA through a timeless yet modern transformation.