London
2025
Absolut Haring
Haring wanted to make art accessible to everyone. His subway chalk drawings – from dancing figures to barking dogs – filled with energy, held a deeper, profound meaning beneath their playful look. And just like Haring, Absolut Vodka believes art for everyone can inspire, uplift, unite and open minds.
Working with The Absolut Group, we reimagined this historic partnership for a contemporary audience, translating Haring’s original artwork into a modern packaging experience. Our approach focused on capturing four decades of cultural influence through tactile details and layered storytelling, transforming a static piece of art into an engaging, collectible brand moment. The result is a design that not only protects the product but extends Haring’s legacy—celebrating creativity, inclusivity and the enduring power of art in everyday life.
The result? A design that doesn't just contain the product—it embodies the creative spirit itself.